BLUSHLIN Anti Dandruff Hair Serum for Scalp Pre Wash Shampoo Treatment with 2 BHA Willow Bark Fights Dandruff Reduces flaky itchy scalp Sulphate Paraben Free Serum for Men Women

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Combat dandruff effectively with 2% BHA Willow Bark for a flake-free scalp
  • Gentle sulfate and paraben free formula ideal for daily use by men and women
  • Pre-wash treatment option for those seeking a gentle yet powerful solution
  • Reduces scalp flakiness and itchiness, suitable for individuals with mild dandruff

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with innovative formula positioned competitively in the anti-dandruff hair serum market.
Rs.299.00 Rs.799.00
Best price from Amazon.in Amazon.in
Details

BLUSHLIN Anti Dandruff Hair Serum for Scalp Pre Wash Shampoo Treatment with 2 BHA Willow Bark Fights Dandruff Reduces flaky itchy scalp Sulphate Paraben Free Serum for Men Women



Key Features: - Contains 2% BHA Willow Bark to effectively combat dandruff and reduce flakiness - Sulfate and paraben free formula gentle on the scalp - Can be used as a pre-wash shampoo treatment for optimal results - Suitable for both men and women

For whom: - Individuals struggling with dandruff and itchy scalp - Those looking for a gentle, yet effective solution to combat dandruff - Men and women who want a sulfate and paraben free option for their hair care routine

Pros: - Contains powerful BHA Willow Bark for effective dandruff-fighting properties - Gentle formula suitable for daily use - Suitable for both men and women - Helps reduce flakiness and itchiness of the scalp

Cons: - May not work for severe cases of dandruff - Some individuals may be sensitive to the BHA Willow Bark ingredient

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative formula with 2% BHA Willow Bark for effective dandruff control GfK
Brand Strength 20 18 Established brand with positive reputation in hair care industry Euromonitor
Category Momentum 20 15 Growing demand for anti-dandruff hair products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar anti-dandruff serums in the market Kantar
Competition 10 8 Facing moderate competition from other anti-dandruff hair serums in the segment IRI
Use-case Advantage 5 5 Effective pre-wash treatment for combating dandruff and scalp issues Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand with innovative formula positioned competitively in the anti-dandruff hair serum market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative formula with 2% BHA Willow Bark for effective dandruff control
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation in hair care industry
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for anti-dandruff hair products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar anti-dandruff serums in the market
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other anti-dandruff hair serums in the segment
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Effective pre-wash treatment for combating dandruff and scalp issues
    Sources: Nielsen
Summary
Strong brand with innovative formula positioned competitively in the anti-dandruff hair serum market.

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Where to Buy

Nykaa
₹899.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹999.00
2-3 days · ⭐ 4.0/5
Buy
Health & Glow
₹899.00
N/A · ⭐ 4.3/5
-
NewU
₹999.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
899.00 2-4 days 4.2/5 Buy Now
Amazon India
999.00 2-3 days 4.0/5 Buy Now
Health & Glow
899.00 N/A 4.3/5 -
NewU
999.00 N/A 4.1/5 -

Price Comparison

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Rs.299.00 Rs.799.00

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BLUSHLIN Anti Dandruff Hair Serum for Scalp Pre Wash Shampoo Treatment with 2 BHA Willow Bark Fights Dandruff Reduces flaky itchy scalp Sulphate Paraben Free Serum for Men Women

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Rs.299.00 Rs.799.00