BLUSHLIN Anti Dandruff Hair Serum for Scalp Pre Wash Shampoo Treatment with 2 BHA Willow Bark Fights Dandruff Reduces flaky itchy scalp Sulphate Paraben Free Serum for Men Women

BLUSHLIN Anti Dandruff Hair Serum for Scalp Pre Wash Shampoo Treatment with 2 BHA Willow Bark Fights Dandruff Reduces flaky itchy scalp Sulphate Paraben Free Serum for Men Women

Key Features: - Contains 2% BHA Willow Bark to effectively combat dandruff and reduce flakiness - Sulfate and paraben free formula gentle on the scalp - Can be used as a pre-wash shampoo treatment for optimal results - Suitable for both men and women

For whom: - Individuals struggling with dandruff and itchy scalp - Those looking for a gentle, yet effective solution to combat dandruff - Men and women who want a sulfate and paraben free option for their hair care routine

Pros: - Contains powerful BHA Willow Bark for effective dandruff-fighting properties - Gentle formula suitable for daily use - Suitable for both men and women - Helps reduce flakiness and itchiness of the scalp

Cons: - May not work for severe cases of dandruff - Some individuals may be sensitive to the BHA Willow Bark ingredient

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with 2% BHA Willow Bark for effective dandruff control	GfK
Brand Strength	20	18	Established brand with positive reputation in hair care industry	Euromonitor
Category Momentum	20	15	Growing demand for anti-dandruff hair products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff serums in the market	Kantar
Competition	10	8	Facing moderate competition from other anti-dandruff hair serums in the segment	IRI
Use-case Advantage	5	5	Effective pre-wash treatment for combating dandruff and scalp issues	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand with innovative formula positioned competitively in the anti-dandruff hair serum market.

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