WHEEZAL JABORANDI HAIR TREATMENT OIL 500ML

WHEEZAL JABORANDI HAIR TREATMENT OIL 500ML

- WHEEZAL JABORANDI HAIR TREATMENT OIL is a natural hair oil formulated with the goodness of Jaborandi extract, which is known for its hair growth and nourishment properties.

- Key Features: - Promotes hair growth - Nourishes and strengthens hair - Controls hair fall - Suitable for all hair types

- For whom: - People looking to improve hair growth and reduce hair fall - Individuals with weak and damaged hair - Suitable for both men and women

- Pros: - Natural ingredients - Effective in promoting hair growth - Helps in reducing hair fall - Cons: - Slightly expensive compared to other hair oils on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of Jaborandi extract known for hair nourishment.	Cosmetics Business
Brand Strength	20	18	Established brand with loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair treatment oils.	Retail360
Competition	10	8	Facing competition from both traditional Ayurvedic oils and modern hair serums.	Beauty Insider
Use-case Advantage	5	5	Addresses specific hair concerns like hair fall and dandruff effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique natural formulation, competitively priced in growing hair care segment.

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