TRU HAIR SKIN Castor Hair Oil with Heater 50ml

TRU HAIR SKIN Castor Hair Oil with Heater 50ml

The TRU HAIR SKIN Castor Hair Oil is a natural and nourishing hair oil that promotes healthy hair growth and strengthens the hair follicles. It is enriched with the goodness of castor oil, which is known for its moisturizing and conditioning properties.

Key Features:
- Contains pure castor oil
- Comes with a convenient heater for easy application
- Promotes healthy hair growth
- Strengthens hair follicles and prevents breakage

For whom:
This hair oil is suitable for all hair types, especially those looking to improve the health and strength of their hair. It is particularly beneficial for individuals dealing with hair fall or dry, brittle hair.

Pros:
- Nourishes and moisturizes the scalp
- Helps in reducing hair fall
- Easy to use with the included heater
- Natural ingredients without harsh chemicals

Cons:
- The heater may take some time to warm up
- The scent of castor oil may be strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative heating feature adds value and convenience for users.	Beauty Insider
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and new entrants.	Business Today
Use-case Advantage	5	5	Addresses specific hair care needs effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Innovative hair oil with heating feature positioned well in growing Indian natural hair care market.

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