TNW THE NATURAL WASH Coconut Oil 100 ml Pure Natural Organic Virgin Cold Pressed Oil Enriches Nourishes Hair Scalp Skin Ideal Massage Oil for Men Women Perfect for Dry Frizzy Hair

TNW THE NATURAL WASH Coconut Oil 100 ml Pure Natural Organic Virgin Cold Pressed Oil Enriches Nourishes Hair Scalp Skin Ideal Massage Oil for Men Women Perfect for Dry Frizzy Hair

Key Features: - 100% pure and natural coconut oil - Virgin, cold-pressed for maximum benefits - Enriches and nourishes hair, scalp, and skin - Ideal massage oil for both men and women - Perfect for dry, frizzy hair

For Whom: - Individuals looking for a natural and effective solution for dry and frizzy hair - People in need of a versatile oil for skin and scalp nourishment - Those who enjoy using natural and organic products for their beauty routine

Pros: - Pure and organic, free from harmful chemicals - Versatile product for hair, skin, and scalp - Provides deep nourishment and hydration - Ideal for massage and relaxation

Cons: - May solidify in colder temperatures - Strong coconut scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers pure organic cold-pressed coconut oil ideal for hair and skin nourishment	IndiaRetailing
Brand Strength	20	18	Established brand known for quality organic products	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic coconut oils in the market	RetailToday
Competition	10	8	Facing competition from other established organic hair oil brands in the market	BeautyMonitor
Use-case Advantage	5	5	Versatile oil suitable for both hair and skin, appealing to a wide consumer base	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Organic coconut oil with strong brand and product fit, facing competitive market

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