skm Neeli Bhringadhi Thailam Oil for Shiny Black Hair 100ml pack of 2 200 2

skm Neeli Bhringadhi Thailam Oil for Shiny Black Hair 100ml pack of 2 200 2

**About Product:**

SKM Neeli Bhringadhi Thailam Oil is a traditional Ayurvedic hair oil that is specially formulated to promote shiny black hair. Made with a blend of natural ingredients, this oil helps to nourish the scalp, strengthen hair roots, and improve hair texture.

**Key Features:**

- Formulated with potent herbs like Neeli and Bhringraj
- Helps to promote shiny black hair
- Nourishes the scalp and strengthens hair roots
- Improves hair texture and overall hair health

**For Whom:**

This hair oil is ideal for anyone looking to enhance the natural shine and color of their hair. It is suitable for all hair types and can be used by both men and women.

**Pros & Cons:**

*Pros:*
- Natural ingredients
- Promotes shiny black hair
- Nourishes scalp and strengthens hair roots

*Cons:*
- Scent may be strong for some users
- Packaging could be improved for easier application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers traditional Ayurvedic ingredients for hair nourishment, aligning with current consumer preferences.	Vogue India
Brand Strength	20	15	Established brand with a loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-conscious Indian consumers.	Retail360
Competition	10	6	Facing competition from both traditional Ayurvedic brands and modern hair care products in the market.	Business Standard
Use-case Advantage	5	5	Addresses the specific need for shiny black hair, a popular hair care goal in India.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic hair oil offering with competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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