Raw Essentials Rosemary Hair Oil 120ml Highest Grade Natural Rosemary Oil for Hair Growth Nourishes and Strengthen Hair Scalp Boost Volume Shine Thickness

Raw Essentials Rosemary Hair Oil 120ml Highest Grade Natural Rosemary Oil for Hair Growth Nourishes and Strengthen Hair Scalp Boost Volume Shine Thickness

Key Features: - Made with highest grade natural rosemary oil - Promotes hair growth and strengthens hair - Nourishes and revitalizes scalp - Boosts volume, shine, and thickness of hair

For whom: This hair oil is perfect for anyone looking to improve the health and appearance of their hair. It is especially beneficial for those with thinning hair or scalp issues.

Pros: - All natural ingredients - Effective in promoting hair growth - Helps strengthen and nourish hair - Adds volume and shine to hair

Cons: - Some may find the scent of rosemary to be too strong - May take some time to see noticeable results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like hair growth, nourishment, and scalp strengthening.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-grade natural hair oils.	GfK
Competition	10	8	Facing moderate competition from other premium natural hair oil brands.	Nielsen
Use-case Advantage	5	5	Addresses multiple hair concerns like volume, shine, and thickness.	Kantar
Final Market Score	100	76/100 (3.80/5)	Highly competitive hair oil with strong brand and feature fit.

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