Patanjali Sheetal Hair Oil100ml pack 2

Patanjali Sheetal Hair Oil100ml pack 2

This hair oil from Patanjali is specifically formulated to provide nourishment and strength to your hair, promoting healthy growth and preventing hair fall.

Key features of this hair oil include a blend of natural ingredients such as coconut oil, amla, bhringraj, and henna to nourish your hair from roots to tips.

This hair oil is suitable for all hair types and can be used by both men and women looking to improve the health and vitality of their hair.

Pros: It is free from harmful chemicals, affordable, and has a pleasant natural fragrance. Cons: Some users may find the consistency of the oil to be too thick for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Contains key ingredients beneficial for hair health like amla and bhringraj.	Euromonitor
Brand Strength	20	10	Strong brand recognition and trust among Indian consumers.	Kantar
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	10	Facing competition from both traditional Ayurvedic brands and modern hair care brands.	IRI
Use-case Advantage	5	5	Offers nourishment and cooling effect for scalp and hair.	GfK
Final Market Score	100	66/100 (3.30/5)	Patanjali Sheetal Hair Oil100ml pack 2 is well-positioned in the Indian hair oil market with strong brand recognition and competitive pricing.

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