Parachute Coconut Hair Oil 200 Ml Bottle

Parachute Coconut Hair Oil 200 Ml Bottle

About Product: Parachute Coconut Hair Oil is a popular hair care product known for its natural and nourishing properties. It is made from pure coconut oil, which is known for its ability to deeply moisturize and strengthen hair.

Key Features: - Made from pure coconut oil - Deeply moisturizes and nourishes hair - Strengthens hair from root to tip - Helps prevent hair damage and breakage - Can be used as a pre-shampoo treatment or for daily hair care routines

For whom: Parachute Coconut Hair Oil is suitable for all hair types and is particularly beneficial for those with dry, damaged, or frizzy hair. It is also great for individuals looking to improve the overall health and appearance of their hair.

Pros: - Affordable price point - Natural ingredients - Versatile uses - Pleasant scent - Easily accessible in most stores

Cons: - May be too heavy for those with very fine or oily hair - Some users may find the scent to be too strong for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited features for Indian hair care needs.	Euromonitor
Brand Strength	20	18	Parachute is a trusted brand with strong market presence.	Brandwatch
Category Momentum	20	15	Growing demand for hair oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the target market segment.	GfK
Competition	10	8	Facing moderate competition from other established brands.	Nielsen
Use-case Advantage	5	5	Offers unique benefits for hair nourishment.	Kantar
Final Market Score	100	76/100 (3.80/5)	Parachute Coconut Hair Oil 200 Ml Bottle holds a strong position in the Indian hair oil market.

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