Parachute Advansed Rosemary Enriched Coconut Hair Oil 200 ml

Parachute Advansed Rosemary Enriched Coconut Hair Oil 200 ml

Parachute Advansed Rosemary Enriched Coconut Hair Oil is a specially formulated hair oil that combines the benefits of coconut oil and rosemary extract to nourish and strengthen your hair.

Key Features: 1. Enriched with the goodness of coconut oil and rosemary extract 2. Helps in strengthening hair from the roots 3. Nourishes hair and improves hair growth 4. Provides deep hydration and prevents dryness 5. Pleasant rosemary fragrance

For whom: Ideal for those looking to improve the health and strength of their hair. Suitable for all hair types.

Pros: 1. Nourishes and strengthens hair 2. Pleasant fragrance 3. Provides deep hydration

Cons: 1. May be too greasy for some hair types 2. Scent may not be preferred by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rosemary enrichment aligns with rising consumer preference for herbal hair oils.	Euromonitor
Brand Strength	20	18	Parachute is a well-established and trusted brand in India.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing strong competition from other established coconut hair oil brands.	IRI
Use-case Advantage	5	5	Offers nourishment and hair strengthening benefits for regular use.	GfK
Final Market Score	100	76/100 (3.80/5)	Parachute Advansed Rosemary Enriched Coconut Hair Oil 200 ml is well-positioned in the Indian market for natural and herbal hair care products.

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