Parachute Advansed Jasmine Coconut Hair Oil 300 ml

Parachute Advansed Jasmine Coconut Hair Oil 300 ml

About Product: Parachute Advansed Jasmine Coconut Hair Oil is a nourishing and fragrant hair oil that helps in keeping your hair healthy and shiny. It is infused with the goodness of coconut oil and the soothing fragrance of jasmine.

Key Features: - Enriched with coconut oil which helps in nourishing the hair from within. - The soothing fragrance of jasmine leaves your hair smelling fresh all day long. - Helps in reducing hair fall and promotes hair growth. - Non-greasy formula that gets absorbed quickly into the scalp.

For whom: This hair oil is suitable for all hair types and is perfect for those looking to strengthen and nourish their hair.

Pros: - Rich in vitamins and minerals that promote hair health. - Pleasant floral fragrance that lasts long. - Lightweight texture that doesn't weigh down the hair. - Affordable and easily available in the market.

Cons: - Some may find the fragrance too strong. - May not be suitable for those with allergies to jasmine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Jasmine coconut blend aligns with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Parachute is a trusted brand in Indian hair care.	Brand Equity
Category Momentum	20	15	Hair oils market growing steadily in India.	Mintel
Price Positioning	20	15	Competitively priced for the Indian market.	Retail Today
Competition	10	5	Facing strong competition from other established brands.	Business Standard
Use-case Advantage	5	3	Offers nourishment for Indian hair types.	Vogue
Final Market Score	100	76/100 (3.80/5)	Parachute Advansed Jasmine Coconut Hair Oil 300 ml well-positioned in competitive Indian hair oils market.

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