Parachute Advansed Gold Keratin Coconut Hair Oil Thick Smooth Hair No Paraben or Silicone 300ml

Parachute Advansed Gold Keratin Coconut Hair Oil Thick Smooth Hair No Paraben or Silicone 300ml

About Product: Parachute Advansed Gold Keratin Coconut Hair Oil is a specially formulated hair oil that helps in achieving thick and smooth hair. It contains no paraben or silicone, making it a safer choice for hair care.

Key Features: - Enriched with keratin and coconut oil - Helps in nourishing and strengthening hair - Promotes hair growth and prevents hair fall - Adds shine and smoothness to the hair - Free from harmful chemicals like paraben and silicone

For whom: This hair oil is suitable for anyone looking to improve the thickness and smoothness of their hair. It is particularly beneficial for those with weak, damaged, or dull hair.

Pros: - Nourishes and strengthens hair - Helps in promoting hair growth - Adds shine and smoothness to the hair - Free from harmful chemicals like paraben and silicone

Cons: - May not be suitable for those with oily hair as it can be heavy and greasy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers keratin and coconut oil blend, meeting consumer preference for natural ingredients.	AC Nielsen
Brand Strength	20	15	Parachute is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in the market.	Retail360
Competition	10	6	Facing competition from other established hair oil brands offering similar benefits.	Euromonitor
Use-case Advantage	5	5	Addresses the need for thick and smooth hair with no harmful chemicals.	Beauty Trends
Final Market Score	100	66/100 (3.30/5)	Parachute Advansed Gold Keratin Coconut Hair Oil is well-positioned in the Indian market due to its brand strength, natural ingredients, and competitive pricing.

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