Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 400 ml For Soft Strong Hair

Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 400 ml For Soft Strong Hair

Parachute Advansed Aloe Vera Enriched Coconut Hair Oil is a unique blend of natural ingredients that help nourish and strengthen hair from root to tip. The combination of coconut oil and aloe vera works together to moisturize hair, leaving it soft, smooth, and manageable.

Key Features:
- Enriched with aloe vera extract for added nourishment
- Contains coconut oil which helps in strengthening hair
- Non-sticky formula that gets easily absorbed into the scalp
- Helps in reducing hair fall and promoting hair growth
For whom:
This hair oil is suitable for all hair types and is especially beneficial for those with dry, damaged, or frizzy hair. It is perfect for individuals looking to improve the overall health and appearance of their hair.

Pros:
- Aloe vera extract helps in moisturizing and nourishing the hair
- Coconut oil strengthens and conditions the hair strands
- Non-sticky formula makes it easy to apply and leaves no residue
- Helps in reducing hair fall and promoting hair growth

Cons:
- Some may find the scent of coconut oil overpowering
- May not be suitable for individuals with sensitive scalp or allergies to coconut oil

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and coconut combination aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Parachute is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the aloe vera enriched hair oil segment.	AC Nielsen
Competition	10	8	Facing competition from other established brands offering similar aloe vera enriched hair oils.	IRI
Use-case Advantage	5	5	Addresses the need for soft and strong hair, a key concern for Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Parachute Advansed Aloe Vera Enriched Coconut Hair Oil 400 ml is well-positioned in the Indian market for natural hair care products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—