New Super Herbal Premium Mandaram Hair Oil Hibiscus Hair Oil 100ml

New Super Herbal Premium Mandaram Hair Oil Hibiscus Hair Oil 100ml

Key Features: - Made with premium quality herbal ingredients - Enriched with hibiscus extract for nourishment - Helps in promoting hair growth and reducing hair fall - Natural fragrance for a pleasant hair care experience

For whom: - Suitable for all hair types - Ideal for those looking to improve hair health and strength

Pros: - Nourishes hair and scalp effectively - Helps in reducing dandruff and dryness - Easily absorbed by the scalp without leaving a greasy residue

Cons: - May not show immediate results and require consistent use for long-term benefits

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like Hibiscus.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Nielsen
Category Momentum	20	15	Strong demand for herbal hair oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	6	Facing moderate competition from other herbal hair oils.	IRI
Use-case Advantage	5	5	Addresses specific hair concerns effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the herbal hair oil segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—