Kimirica 100 Pure Coconut oil Extra Virgin Organic and Cold Pressed Natural Nourishment For Hair Face Skin Massage Rich in Vitamin E Fair trade certified 270 ml

Kimirica 100 Pure Coconut oil Extra Virgin Organic and Cold Pressed Natural Nourishment For Hair Face Skin Massage Rich in Vitamin E Fair trade certified 270 ml

Product Description: Kimirica 100% Pure Coconut Oil is extra virgin, organic, and cold pressed for natural nourishment. It is rich in Vitamin E and is fair trade certified, ensuring ethical sourcing practices. This versatile oil can be used for hair care, skincare, face massages, and more.

Key Features: - Extra virgin, organic, and cold pressed - Rich in Vitamin E - Fair trade certified - Versatile uses for hair, face, skin, and massages

For Whom: This product is suitable for anyone looking for natural nourishment for their hair, face, and skin. It is especially beneficial for those who prefer organic and fair trade products.

Pros: - Natural and organic - Fair trade certified - Versatile uses - Rich in Vitamin E

Cons: - May solidify at colder temperatures - Strong coconut scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile usage for hair, face, skin, and massage needs.	India Today
Brand Strength	20	18	Established brand with positive reputation for quality and purity.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic coconut oils.	The Economic Times
Competition	10	8	Facing competition from other established organic coconut oil brands.	Business Standard
Use-case Advantage	5	5	Addresses multiple beauty and wellness needs in one product.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with versatile usage and competitive pricing in growing natural hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—