Groviva Hair Oil 100 ml Complete Hair Solution Reduces Hair Fall Dandruff Promotes Hair Growth Pack of 1 100ml X 1

Groviva Hair Oil 100 ml Complete Hair Solution Reduces Hair Fall Dandruff Promotes Hair Growth Pack of 1 100ml X 1

Key Features: - Formulated with natural ingredients like Bhringraj, Amla, Neem, and Hibiscus - Reduces hair fall, dandruff, and promotes hair growth - Suitable for all hair types - Non-greasy formula that easily absorbs into the scalp

For whom: - Ideal for those looking to combat hair fall and dandruff - Anyone seeking to promote healthy hair growth

Pros: - Effectively reduces hair fall and dandruff - Nourishes the scalp and promotes hair growth - Pleasant natural fragrance

Cons: - Might not show immediate results, requires consistent use - Packaging could be improved for better convenience

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers comprehensive solution for common hair problems like hair fall and dandruff.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in hair care segment.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from both established and emerging hair oil brands.	IRI
Use-case Advantage	5	5	Addresses key concerns of Indian consumers regarding hair health and maintenance.	Kantar
Final Market Score	100	66/100 (3.30/5)	Groviva Hair Oil 100 ml offers a well-rounded solution for common hair issues, positioned competitively in the Indian market.

Factor	Rating (out of 5)	Notes
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