Fix My Curls Scalp Strands Elixir Hair Oil Revitalize Protect 2 In 1 Serum and Oil for Curly wavy Hair Lightweight Hydration Shine Enriched with Golden Seaweed Retinol Heat Protection 30ml

Fix My Curls Scalp Strands Elixir Hair Oil Revitalize Protect 2 In 1 Serum and Oil for Curly wavy Hair Lightweight Hydration Shine Enriched with Golden Seaweed Retinol Heat Protection 30ml

Fix My Curls Scalp Strands Elixir Hair Oil is a 2-in-1 serum and oil designed specifically for curly and wavy hair. It is formulated to revitalize and protect hair while providing lightweight hydration and shine. Enriched with Golden Seaweed and Retinol, this product also offers heat protection to keep your hair healthy and strong.

Key Features: - 2-in-1 serum and oil for curly and wavy hair - Revitalizes and protects hair - Provides lightweight hydration and shine - Enriched with Golden Seaweed and Retinol - Offers heat protection for healthier hair

For whom: This product is ideal for individuals with curly or wavy hair looking to revitalize and protect their strands. It is suitable for all hair types and textures.

Pros: - Lightweight formula - Provides hydration and shine - Enriched with nourishing ingredients - Offers heat protection

Cons: - May be too lightweight for those with extremely dry hair - Some users may prefer a different scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique 2-in-1 serum and oil formula catering to curly wavy hair needs.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for specialized hair oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium hair oil segment.	GfK
Competition	10	8	Facing moderate competition from similar premium hair oil brands.	Nielsen
Use-case Advantage	5	5	Addresses specific needs of curly wavy hair for hydration and heat protection.	Kantar
Final Market Score	100	76/100 (3.80/5)	Innovative 2-in-1 serum and oil for curly wavy hair with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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