Dev Ayurveda Pure Castor oil Therapeutic grade 200ML 100 Cold Pressed

Dev Ayurveda Pure Castor oil Therapeutic grade 200ML 100 Cold Pressed

Key Features: - 100% pure and therapeutic grade castor oil - Cold pressed to retain maximum benefits - Can be used for hair, skin, and health purposes - Chemical-free and natural - Comes in a convenient 200ML bottle

For whom: - Individuals looking for a natural solution for hair and skin issues - Those interested in using pure and chemical-free products - People seeking a versatile oil for various health benefits

Pros: - Multipurpose oil for hair growth, skin hydration, and overall health - Cold pressed for maximum potency - Free from harmful chemicals and additives - Convenient packaging for easy handling and storage

Cons: - Some may find the consistency of castor oil thick and sticky - Strong nutty scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Therapeutic grade and cold-pressed align with consumer preferences for quality.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-quality castor oils in the market.	Retail360
Competition	10	8	Facing moderate competition from other established Ayurvedic brands in the hair oil segment.	MarketLine
Use-case Advantage	5	5	Versatile usage for hair care, skin care, and massage purposes.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and quality positioning with competitive pricing in a growing natural hair care market.

Factor	Rating (out of 5)	Notes
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