Aroma Magic Henna natural hair color Essential 200 gm

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get vibrant, natural hair color with Aroma Magic Henna. Nourishes and conditions hair from root to tip.
  • Made with natural henna, this hair color effectively colors while providing gentle care for your hair.
  • Ideal for those who prefer natural products. Enjoy long-lasting color with added hair nourishment.
  • Say goodbye to harsh chemicals. Aroma Magic Henna offers a gentle coloring option for healthy, beautiful hair.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with good market fit and competitive pricing in the Indian henna hair color segment.
Rs.202.00 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Color
Weight 200g
Ingredients Natural Henna
Benefits Nourishes and conditions hair
Pros Natural ingredients, Long-lasting color
Cons Longer application time, Color variation based on hair type
Details

Aroma Magic Henna natural hair color Essential 200 gm

Add a pop of natural color to your hair with Aroma Magic Natural Henna Hair Color. This 200g pack is filled with the goodness of natural henna, which not only colors your hair but also nourishes and conditions it from root to tip.

Key Features:
- Made with natural henna
- Colors hair effectively
- Nourishes and conditions hair

For whom:
This natural henna hair color is suitable for anyone looking to color their hair while also caring for it. It is perfect for those who prefer natural products that are gentle on the hair and scalp.

Pros:
- Natural ingredients
- Conditions hair
- Long-lasting color

Cons:
- May take longer to apply compared to chemical hair dyes
- Color may vary depending on original hair color and type

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a wide range of shades suitable for Indian hair types. Vogue India
Brand Strength 20 18 Established brand with a loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar henna hair color products in India. Retail360
Competition 10 8 Facing competition from both traditional henna products and chemical hair dyes in India. Business Standard
Use-case Advantage 5 5 Easy application process suitable for home use. Femina
Final Market Score 100 76/100 (3.80/5) Strong brand with good market fit and competitive pricing in the Indian henna hair color segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a wide range of shades suitable for Indian hair types.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar henna hair color products in India.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both traditional henna products and chemical hair dyes in India.
    Sources: Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Easy application process suitable for home use.
    Sources: Femina
Summary
Strong brand with good market fit and competitive pricing in the Indian henna hair color segment.

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Where to Buy

Nykaa
₹395.00
2-4 days · ⭐ 4.2/5
Buy
Purplle
₹395.00
3-5 days · ⭐ 4.0/5
Buy
Health & Glow
₹400.00
N/A · ⭐ 4.3/5
-
NewU
₹399.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
395.00 2-4 days 4.2/5 Buy Now
Purplle
395.00 3-5 days 4.0/5 Buy Now
Health & Glow
400.00 N/A 4.3/5 -
NewU
399.00 N/A 4.1/5 -

Price Comparison

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Rs.202.00 Rs.225.00

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Aroma Magic Henna natural hair color Essential 200 gm

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Best price
Rs.202.00 Rs.225.00