XO Curls Pre Wash Oil Treatment with Argan Avocado Oils a Curly Hair Therapy Range that gives Women Men frizz free soft natural curls

XO Curls Pre Wash Oil Treatment with Argan Avocado Oils a Curly Hair Therapy Range that gives Women Men frizz free soft natural curls

Key Features:
- Infused with Argan and Avocado oils to nourish and hydrate curly hair
- Helps to prevent frizz and promote soft, natural curls
- Pre-wash treatment to prep hair for shampooing
For whom:
- Women and Men with curly hair looking to enhance their natural curls
- Those looking to combat frizz and keep their curls soft and manageable
Pros:
- Nourishes and hydrates curly hair for a healthy and shiny look
- Helps to define curls and keep them frizz-free
- Pre-wash treatment makes hair easier to manage during the washing process
Cons:
- Some may find the oil treatment a bit heavy for their hair type
- Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan and Avocado oils align with current consumer preference for natural ingredients	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oil products	GfK
Competition	10	8	Facing moderate competition from other premium curly hair oil treatments	IRI
Use-case Advantage	5	5	Addresses specific needs of curly hair for frizz control and soft curls	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients and competitive pricing, but faces moderate competition in the premium curly hair oil segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—