WELLA Professionals Invigo Nutri Enrich Deep Nourishing Conditioner 1000Ml For Dry Damaged Hair 1 Count

WELLA Professionals Invigo Nutri Enrich Deep Nourishing Conditioner 1000Ml For Dry Damaged Hair 1 Count

About Product: WELLA Professionals Invigo Nutri Enrich Deep Nourishing Conditioner is a luxurious treatment designed to deeply moisturize and nourish dry, damaged hair. With its rich formula, it helps to restore strength and vitality to your locks, leaving them soft, smooth, and manageable.

Key Features: - Contains silk extract and Vitamin E to moisturize and protect hair - Helps to detangle and improve manageability - Leaves hair feeling silky and looking shiny - Suitable for all hair types - Comes in a large 1000ml size for long-lasting use

For Whom: This conditioner is ideal for anyone with dry, damaged, or brittle hair that is in need of some extra care and nourishment. Whether your hair is naturally dry or has been damaged by heat styling, coloring, or other treatments, this conditioner can help to restore its health and vitality.

Pros: - Deeply nourishes and moisturizes hair - Helps to improve manageability and reduce breakage - Leaves hair feeling soft, smooth, and shiny - Suitable for all hair types - Comes in a large size for excellent value

Cons: - Some may find the packaging to be bulky for daily use - May be too heavy for very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The deep nourishing formula and large size cater well to Indian consumers with dry and damaged hair.	Nielsen
Brand Strength	20	18	WELLA is a well-known and trusted brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	High demand for premium hair conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	Kantar
Competition	10	8	Facing moderate competition from other premium hair conditioner brands in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and damaged hair, a common concern in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in the competitive Indian premium hair conditioner market.

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