WELLA Color Save Conditioner For Coloured Hair 200ml

WELLA Color Save Conditioner For Coloured Hair 200ml

The WELLA Color Save Conditioner is specifically designed for coloured hair. It helps to protect the vibrancy and intensity of your hair colour, while also providing essential hydration and nourishment.

Key features of this conditioner include its UV filter technology, which helps to prevent colour fading caused by sun exposure. It also contains antioxidants to protect against environmental damage, and Pro-Vitamin B5 to strengthen and smooth the hair cuticle.

This conditioner is ideal for anyone with coloured hair who wants to maintain the longevity and vibrancy of their hair colour. It is suitable for all hair types and can be used on a daily basis.

Pros: Helps to maintain hair colour intensity, provides essential hydration, protects against UV damage, suitable for all hair types.

Cons: Some may find the consistency of the conditioner to be too thick for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for colored hair with specific conditioning needs.	Vogue, Elle
Brand Strength	20	10	WELLA is a well-known and trusted brand in India.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Business Standard
Competition	10	6	Facing competition from both international and local brands.	Brandwatch, Euromonitor
Use-case Advantage	5	5	Addresses the unique needs of colored hair for Indian consumers.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	WELLA Color Save Conditioner is well-positioned in the Indian market for colored hair care.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—