Sebastian Professionals Dark Oil Lightweight Hair Conditioner Smooth Soft Hair 50 ml With Argan Jojoba Oil

Sebastian Professionals Dark Oil Lightweight Hair Conditioner Smooth Soft Hair 50 ml With Argan Jojoba Oil

About Product: This Sebastian Professionals Dark Oil Lightweight Hair Conditioner is designed to provide smooth and soft hair with the help of nourishing ingredients like argan and jojoba oil. It is suitable for all hair types and helps to hydrate and strengthen the hair while adding shine.

Key Features: - Lightweight formula - Contains argan and jojoba oil for nourishment - Helps to hydrate and strengthen hair - Adds shine - Suitable for all hair types

For whom: This hair conditioner is suitable for anyone looking to add moisture and shine to their hair while keeping it lightweight and smooth. It is particularly beneficial for those with dry or damaged hair as it helps to nourish and strengthen the hair.

Pros: - Lightweight formula that doesn't weigh down hair - Nourishing ingredients like argan and jojoba oil - Hydrates and strengthens hair - Adds shine and smoothness Cons: - May not be suitable for those with very oily hair types - Some users may find the scent too strong - The small size (50ml) may not last long for frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan and Jojoba oil blend aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Sebastian Professionals is a well-known brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair conditioners in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from other premium hair conditioner brands in India.	India Retail News
Use-case Advantage	5	5	Offers lightweight conditioning for smooth and soft hair, meeting consumer needs.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Sebastian Professionals Dark Oil Conditioner is well-positioned in the Indian market with its premium quality and competitive pricing.

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