Purenso Select Polyquaternium 7 100g

Purenso Select Polyquaternium 7 100g

Purenso Select Polyquaternium 7 is a high-quality conditioning agent commonly used in hair care products. It is a cationic polymer that helps to improve the overall conditioning properties of shampoos, conditioners, and other hair care products.

Key Features:
- Improves hair manageability and combability
- Enhances the overall conditioning effect of hair care products
- Reduces static and frizz in hair
- Adds softness and smoothness to the hair

This product is ideal for formulators looking to enhance the conditioning properties of their hair care products. It is suitable for use in a wide range of hair care formulations, including shampoos, conditioners, hair masks, and leave-in treatments.

Pros:
- Enhances conditioning properties of hair care products
- Improves hair manageability and combability
- Reduces static and frizz in hair

Cons:
- May not be suitable for all hair types
- Requires proper formulation techniques for optimal results

Overall, Purenso Select Polyquaternium 7 is a versatile and effective conditioning agent that can help improve the overall performance of hair care products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredient for effective conditioning.	Cosmetics Design Asia
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for hair conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	8	Facing moderate competition from local and international brands.	Business Standard
Use-case Advantage	5	5	Addresses specific hair care needs of Indian consumers.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Well-positioned conditioner in a growing Indian market segment.

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