Pilgrim Amazonian Patu Keratin Hair Smoothing Conditioner Unscented For Dry Frizzy Hair With Sacha Inchi Hair Conditioner For Smooth Silky Hair Silicone Free Women Men 200 Millilitre

Pilgrim Amazonian Patu Keratin Hair Smoothing Conditioner Unscented For Dry Frizzy Hair With Sacha Inchi Hair Conditioner For Smooth Silky Hair Silicone Free Women Men 200 Millilitre

The Pilgrim Amazonian Patu Keratin Hair Smoothing Conditioner is a specially formulated unscented conditioner designed for those with dry, frizzy hair. Made with Sacha Inchi oil, this conditioner helps to nourish and smooth the hair, leaving it silky and soft. It is silicone-free, making it suitable for all hair types.
Key Features: - Formulated for dry, frizzy hair - Contains Sacha Inchi oil for added nourishment - Silicone-free formula - Leaves hair smooth and silky
For whom: This conditioner is ideal for both women and men who struggle with dry, frizzy hair and are looking for a solution to help smooth and condition their locks.
Pros: - Nourishes and hydrates dry, frizzy hair - Leaves hair feeling smooth and silky - Unscented formula is perfect for those with sensitivities
Cons: - Some may prefer a scented conditioner - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Innovative use of Sacha Inchi for hair smoothing appeals to Indian consumers.	Nielsen
Brand Strength	20	10	Established brand reputation in hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium hair conditioners in India.	GfK
Competition	10	10	Facing strong competition from other established premium hair conditioner brands in India.	IRI
Use-case Advantage	5	3	Addresses the specific needs of individuals with dry and frizzy hair in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium hair conditioner in a competitive Indian market.

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