Paul Mitchell Super Charged Treatment 500ml

Paul Mitchell Super Charged Treatment 500ml

About Product: Paul Mitchell Super Charged Treatment is an intensive hair conditioning treatment designed to deeply nourish and repair damaged hair. It is enriched with proteins and amino acids to strengthen and hydrate hair, leaving it soft, smooth, and shiny.

Key Features: - Intensive treatment for damaged hair - Enriched with proteins and amino acids - Strengthens and hydrates hair - Leaves hair soft, smooth, and shiny

For whom: This treatment is ideal for individuals with dry, damaged, or chemically treated hair who are looking to restore health and vitality to their locks.

Pros: - Deeply nourishes and repairs damaged hair - Strengthens hair with proteins and amino acids - Leaves hair soft, smooth, and shiny - Ideal for dry, damaged, or chemically treated hair

Cons: - May be too heavy for fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers deep conditioning suitable for Indian consumers' hair needs.	IndiaRetailing
Brand Strength	20	18	Paul Mitchell is a well-established and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair treatment products in the market.	Euromonitor
Competition	10	8	Facing competition from other premium hair treatment brands in the Indian market.	RetailToday
Use-case Advantage	5	5	Addresses specific concerns like dry and damaged hair effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Paul Mitchell Super Charged Treatment' well in the premium hair care segment in India.

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