Patanjali Kesh Kanti Amla Hair Oil 200ml

Patanjali Kesh Kanti Amla Hair Oil 200ml

Patanjali Kesh Kanti Amla Hair Oil is a herbal hair oil that is enriched with the goodness of Amla (Indian gooseberry) which helps in promoting hair growth and keeping the scalp healthy.

Key Features:
- Enriched with the goodness of Amla
- Promotes hair growth
- Keeps the scalp healthy
- Herbal hair oil
For whom:
This hair oil is suitable for all hair types and can be used by both men and women looking to improve the health of their hair and scalp.

Pros:
- Natural and herbal ingredients
- Helps in promoting hair growth
- Nourishes the scalp
Cons:
- Strong smell of Amla
- May not be suitable for those allergic to Amla

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains amla known for hair nourishment, aligns with Indian preferences for herbal products.	India Today
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced within the herbal hair oil segment in India.	Business Standard
Competition	10	5	Facing competition from other established herbal hair oil brands in India.	Economic Times
Use-case Advantage	5	3	Offers natural ingredients for hair strengthening and growth.	Vogue
Final Market Score	100	76/100 (3.80/5)	Patanjali Kesh Kanti Amla Hair Oil 200ml holds a strong position in the Indian herbal hair oil market.

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