OGX Thick Full Biotin Collagen Conditioner 385ml

OGX Thick Full Biotin Collagen Conditioner 385ml

About Product: OGX Thick Full Biotin Collagen Conditioner is a hair care product designed to nourish and strengthen hair, promoting thicker and fuller-looking locks. Enriched with biotin and collagen, this conditioner helps to improve the overall health and appearance of your hair.

Key Features: - Contains biotin and collagen to enhance hair thickness and strength - Helps to promote fuller-looking hair - Nourishes and moisturizes hair for improved manageability - Free from sulfates and parabens

For Whom: This conditioner is suitable for those looking to improve the thickness and fullness of their hair. It is ideal for individuals with fine or thinning hair who want to enhance the overall appearance of their locks.

Pros: - Helps to strengthen and nourish hair - Promotes thicker and fuller-looking hair - Free from harmful sulfates and parabens

Cons: - May not be suitable for those with specific allergies or sensitivities to certain ingredients - Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Biotin and collagen are popular ingredients in Indian hair care products.	Nielsen
Brand Strength	20	15	OGX is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Kantar
Competition	10	6	Facing competition from other established premium conditioner brands in India.	IRI
Use-case Advantage	5	5	Addresses the need for thickening and strengthening hair in Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	OGX Thick & Full Biotin & Collagen Conditioner 385ml is well-positioned in the growing premium hair care segment in India.

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