OGX Hydrate Defrizz Kukui Oil Conditioner Kukui nut oil infused blend helps Moisturizing Oily Greasy Curly Frizzy Shine Hair 385 ml

OGX Hydrate Defrizz Kukui Oil Conditioner Kukui nut oil infused blend helps Moisturizing Oily Greasy Curly Frizzy Shine Hair 385 ml

**About Product:** OGX Hydrate Defrizz Kukui Oil Conditioner is a specially formulated hair conditioner that is designed to hydrate and defrizz your hair. Infused with kukui nut oil, this conditioner helps moisturize oily, greasy, curly, frizzy hair, leaving it looking shiny and healthy. **Key Features:** - Formulated with kukui nut oil for moisture and shine - Helps to hydrate and defrizz hair - Suitable for oily, greasy, curly, and frizzy hair types - Comes in a convenient 385 ml size **For Whom:** This conditioner is perfect for anyone struggling with oily, greasy, curly, or frizzy hair. It is ideal for those looking to hydrate and defrizz their hair while adding a healthy shine. **Pros:** - Moisturizes and hydrates hair - Helps to control frizz - Adds shine to dull hair - Suitable for a variety of hair types **Cons:** - May not be suitable for those with very dry hair - Some users may find the scent too strong - Could be too heavy for fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kukui nut oil infusion addresses common hair issues in Indian market	Vogue
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India	Retail360
Competition	10	8	Facing competition from both international and local conditioner brands	BusinessToday
Use-case Advantage	5	5	Addresses multiple hair concerns like frizz and shine in one product	Elle
Final Market Score	100	76/100 (3.80/5)	OGX Hydrate Defrizz Kukui Oil Conditioner is well-positioned in the Indian market with its premium quality and effective features.

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