Nexxus Keraphix Conditioner for Damaged Hair 33 8 Ounce

Nexxus Keraphix Conditioner for Damaged Hair 33 8 Ounce

Nexxus Keraphix conditioner is specifically designed for damaged hair, helping to repair and strengthen hair strands for healthier, more resilient hair. It contains a unique protein fusion blend of keratin protein and black rice that helps to heal and restore hair from damage caused by heat styling, chemical treatments, and environmental stressors.

Key Features:
- Contains keratin protein and black rice extract for deep conditioning and repair
- Helps to strengthen hair and prevent future damage
- Leaves hair feeling soft, smooth, and more manageable
- Suitable for all hair types

This conditioner is ideal for anyone with damaged, weak, or brittle hair looking to restore and rejuvenate their locks. It is also great for those who regularly style their hair with heat tools or undergo chemical treatments.

Pros:
- Helps to repair and strengthen damaged hair
- Leaves hair feeling soft and smooth
- Pleasant scent
- Suitable for all hair types

Cons:
- Some may find the price point to be higher than other conditioners
- May not be as effective for very severe hair damage
- Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers specific benefits for damaged hair repair, aligning with Indian consumer needs.	Euromonitor
Brand Strength	20	18	Nexxus is a well-known brand with a strong presence in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail Gazette
Competition	10	8	Facing moderate competition from other established hair care brands in India.	Business Standard
Use-case Advantage	5	5	Addresses a common concern of damaged hair, appealing to a wide consumer base.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Nexxus Keraphix Conditioner is well-positioned in the Indian market with strong brand presence and competitive pricing.

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