Moroccanoil Hydrating Conditioner 70 ml

Moroccanoil Hydrating Conditioner 70 ml

- About Product: Moroccanoil Hydrating Conditioner is a luxurious, hydrating conditioner that infuses hair with moisture while improving elasticity and manageability.

- Key Features: Formulated with antioxidant-rich argan oil and nourishing ingredients, this conditioner helps to detangle and smooth hair, leaving it soft, shiny, and healthy-looking.

- For whom: This conditioner is perfect for those with dry, damaged, or chemically-treated hair in need of hydration and nourishment.

- Pros: The Moroccanoil Hydrating Conditioner is sulfate, phosphate, and paraben-free, making it gentle and safe for daily use. It also has a luxurious scent that leaves hair smelling fresh and clean.

- Cons: Some users may find the price of the conditioner to be on the higher side compared to other brands, but the quality and results make it worth the investment.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccanoil Hydrating Conditioner offers key features that cater to Indian consumers' needs.	Euromonitor
Brand Strength	20	18	Moroccanoil is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium conditioner brands in India.	Kantar
Use-case Advantage	5	5	Addresses specific hair hydration needs of Indian consumers effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Hydrating Conditioner 70 ml is well-positioned in the premium hair care segment in India.

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