MATRIX Mega Smooth Conditioner for Frizzy Dry Unmanageable Hair Defy Frizz for 4 Days Used by 1 Lakh Hairstylists with Shea Butter and Amino Acid 196 gm

MATRIX Mega Smooth Conditioner for Frizzy Dry Unmanageable Hair Defy Frizz for 4 Days Used by 1 Lakh Hairstylists with Shea Butter and Amino Acid 196 gm

MATRIX Mega Smooth Conditioner is specifically designed for those with frizzy, dry, and unmanageable hair. It helps to effectively defy frizz for up to 4 days, leaving your hair smooth, soft, and easy to style.

Key Features:
- Enriched with shea butter and amino acids
- Used and recommended by over 1 Lakh professional hairstylists
- Provides long-lasting smoothness and manageability
- Suitable for all hair types, especially those with frizz-prone hair

For whom:
This conditioner is ideal for individuals with frizzy, dry, and unmanageable hair who are looking for a solution to combat frizz and achieve smoother, more manageable hair.

Pros:
- Helps to defy frizz for up to 4 days
- Rich in shea butter and amino acids for added nourishment
- Recommended by professional hairstylists
- Suitable for all hair types

Cons:
- May not be as effective for extremely curly hair types
- Some individuals may find the fragrance too strong
- Could be a bit expensive compared to other conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and amino acid formula aligns with current consumer preference for natural ingredients.	Vogue India
Brand Strength	20	15	Well-known among hairstylists, indicating trust and reliability.	Salon Today
Category Momentum	20	10	Growing demand for frizz control products in Indian haircare market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Beauty Insider
Competition	10	6	Facing competition from established brands offering similar frizz control solutions.	Hair & Beauty World
Use-case Advantage	5	5	Long-lasting frizz control for up to 4 days meets consumer need for convenience.	Haircare Magazine
Final Market Score	100	66/100 (3.30/5)	Well-positioned frizz control conditioner in a competitive market segment.

Factor	Rating (out of 5)	Notes
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