Marc Anthony Dream Big Volume Thickening Conditioner 250ml

Marc Anthony Dream Big Volume Thickening Conditioner 250ml

This Marc Anthony Dream Big Volume Thickening Conditioner is specially formulated to add volume and thickness to hair while nourishing and hydrating it at the same time.

Key Features:
- Contains a blend of collagen, keratin, and wheat protein to strengthen and add fullness to hair
- Helps to detangle and smooth hair while reducing frizz
- Adds body and bounce to fine or thinning hair

For those with fine or thinning hair looking to add volume and thickness, this conditioner is a great choice.

Pros:
- Adds noticeable volume to hair
- Leaves hair feeling soft and manageable
- Pleasant scent

Cons:
- May not be suitable for those with very oily hair
- Some users may find the consistency to be too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The volume thickening feature aligns with the current trend for voluminous hair.	Euromonitor
Brand Strength	20	18	Marc Anthony is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar volume thickening conditioners in the market.	Retail360
Competition	10	8	Facing moderate competition from other volume-enhancing conditioners in the market.	Nielsen
Use-case Advantage	5	5	Addresses the need for volume boost in Indian consumers with fine hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned volume thickening conditioner in a growing Indian hair care market.

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