Mamaearth Rice hair oil 150ml

Mamaearth Rice hair oil 150ml

Mamaearth Rice hair oil is a nourishing hair oil that helps in promoting healthy hair growth and strengthening the hair follicles. Enriched with the goodness of rice bran oil, it deeply nourishes the scalp and improves hair texture.

Key Features: 1. Contains rice bran oil which is rich in antioxidants and essential fatty acids. 2. Helps in reducing hair fall and promotes hair growth. 3. Nourishes the scalp and strengthens hair follicles. 4. Free from harmful chemicals like sulfates, parabens, silicones, and artificial fragrances.

For whom: Ideal for individuals dealing with hair fall, damaged hair, and dull hair. Suitable for all hair types.

Pros: 1. Nourishes the scalp and promotes healthy hair growth. 2. Free from harmful chemicals. 3. Improves hair texture and strengthens hair follicles.

Cons: 1. May not show immediate results, requires consistent use for noticeable changes. 2. Slightly expensive compared to other hair oils in the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice oil is a popular ingredient for hair nourishment in India.	IndiaRetailing
Brand Strength	20	18	Mamaearth is a well-established brand known for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from both established and emerging brands in the hair oil segment.	BusinessToday
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers like dryness and damage.	Retail4Growth
Final Market Score	100	76/100 (3.80/5)	Mamaearth Rice hair oil 150ml holds a strong position in the competitive Indian hair oil market.

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