L OREAL PARIS Unscented Hyaluron Pure 72H Rehydrating Conditioner for All Hair Types For Smooth Tangle Free Hair 175 Millilitres

L OREAL PARIS Unscented Hyaluron Pure 72H Rehydrating Conditioner for All Hair Types For Smooth Tangle Free Hair 175 Millilitres

L'Oreal Paris Unscented Hyaluron Pure 72H Rehydrating Conditioner is a top-of-the-line hair care product designed for all hair types.

Key Features: - Formulated with hyaluronic acid to deeply hydrate and rehydrate hair for up to 72 hours - Leaves hair smooth, tangle-free, and more manageable - Unscented formula is perfect for those with sensitive noses or allergies - Lightweight formula won't weigh hair down or leave it feeling greasy

For Whom: This conditioner is ideal for anyone looking to improve the hydration and manageability of their hair. It is suitable for all hair types, including dry, damaged, curly, and color-treated hair.

Pros: - Long-lasting hydration for up to 72 hours - Leaves hair feeling soft, smooth, and tangle-free - Lightweight formula won't weigh hair down - Unscented formula is great for those with allergies or sensitivities

Cons: - Some users may prefer scented products - May be on the pricier side compared to other conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hyaluronic acid and 72H rehydration align with current consumer preferences for effective and long-lasting hydration.	Nielsen
Brand Strength	20	15	L'Oreal Paris is a well-established and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	10	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Kantar
Competition	10	6	Facing moderate competition from other premium conditioner brands in the Indian market.	IRI
Use-case Advantage	5	5	Suitable for all hair types, catering to a wide range of consumers' needs.	GfK
Final Market Score	100	66/100 (3.30/5)	L'Oreal Paris Hyaluron Pure 72H Rehydrating Conditioner is well-positioned in the growing Indian premium hair care market.

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