L OREAL PARIS MENTHOL Ever Sulfate Free Conditioner for All Hair Types Everpure Scalp Care Detox 250 Millilitres

L OREAL PARIS MENTHOL Ever Sulfate Free Conditioner for All Hair Types Everpure Scalp Care Detox 250 Millilitres

About Product: L'Oreal Paris Ever Sleek Sulfate Free Conditioner is specifically designed for all hair types to provide a refreshing and cleansing experience. It is infused with menthol for a cooling sensation and detoxifies the scalp for a healthier look and feel.

Key Features: - Sulfate-free formula - Infused with menthol for a cooling effect - Detoxifies the scalp - Suitable for all hair types - Leaves hair feeling refreshed and clean

For Whom: This conditioner is suitable for both men and women who are looking to detoxify their scalp and refresh their hair. It is ideal for those with all hair types, including normal, oily, and dry hair.

Pros: - Cooling menthol sensation - Sulfate-free formula - Detoxifies and refreshes the scalp - Suitable for all hair types

Cons: - Some users may find the menthol scent too strong - May not be suitable for those with sensitive skin or scalp conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula and menthol for scalp care align well with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	L'Oreal Paris is a well-established brand in India with strong consumer trust.	Brand Equity
Category Momentum	20	15	Growing demand for scalp care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free conditioners in the Indian market.	Retail360
Competition	10	8	Facing competition from other established scalp care conditioner brands in India.	Beauty Insider
Use-case Advantage	5	5	Offers detox and scalp care benefits suitable for Indian consumers dealing with pollution and hair issues.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this conditioner well in the growing Indian scalp care market.

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