L Or al Paris Eversleek Sulfate Free Keratin Caring Conditioner 250Ml

L Or al Paris Eversleek Sulfate Free Keratin Caring Conditioner 250Ml

- This L'Oreal Paris Eversleek conditioner is specifically designed to provide keratin care to your hair without the use of sulfates. It helps to smoothen and nourish your hair, leaving it feeling soft and manageable.

- Key Features: - Contains keratin to help strengthen and repair hair - Sulfate-free formula to gentle cleanse without stripping hair - Leaves hair feeling smooth and frizz-free - Provides long-lasting hydration and nourishment

- For whom: This conditioner is suitable for all hair types, especially those looking to repair and strengthen their hair while also protecting it from damage.

- Pros: - Helps to smoothen and nourish hair - Sulfate-free formula is gentle and safe for regular use - Leaves hair feeling soft, manageable, and frizz-free

- Cons: - Some users may find the scent too strong - May not provide enough moisture for very dry or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin caring formula aligns with Indian consumers' preference for hair care.	Vogue, Elle
Brand Strength	20	18	L'Oréal Paris is a well-established and trusted brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for sulfate-free hair products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar sulfate-free conditioners in the market.	Hindustan Times, The Economic Times
Competition	10	9	Facing competition from other sulfate-free conditioner brands like Dove and Tresemme.	India Today, Times of India
Use-case Advantage	5	4	Suitable for Indian hair types prone to frizz and dryness.	Femina
Final Market Score	100	76/100 (3.80/5)	L'Oréal Paris Eversleek Sulfate Free Keratin Caring Conditioner 250Ml is well-positioned in the Indian market for sulfate-free hair care.

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