Kinky Curly Knot Today Leave In Conditioner Detangler 236 ml

Kinky Curly Knot Today Leave In Conditioner Detangler 236 ml

About Product: Kinky Curly Knot Today is a popular leave-in conditioner and detangler specifically designed for curly hair. It helps to hydrate and moisturize the hair while also making it easier to detangle and manage.

Key Features: - Contains natural ingredients like mango extract, slippery elm, marshmallow root, and lemongrass - Helps to define curls and reduce frizz - Can be used daily or as a deep conditioning treatment

For whom: This product is ideal for those with curly hair looking for a lightweight conditioner that will not weigh down their curls. It is also great for those who struggle with tangles and knots in their hair.

Pros: - Adds moisture and hydration to the hair - Makes detangling easier - Helps to define curls and reduce frizz

Cons: - Some users may find the scent to be too strong - Can be a bit pricey compared to other leave-in conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored ingredients for curly hair needs, sulfate-free formula.	CosmeticsDesignAsia
Brand Strength	20	18	Well-known brand with positive reputation among curly-haired community.	Brandwatch
Category Momentum	20	15	Growing demand for curly hair products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	Retail360
Competition	10	0	Intense competition from both local and international brands in the conditioner segment.	Euromonitor
Use-case Advantage	5	3	Effective detangling and moisturizing properties for curly hair.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian curly hair conditioner market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—