Kerafill Keratin Daily Conditioner Deep Moisturizing Frizz Controlled Adds Shine Luster For Dry Frizzy Hair 280ml

Kerafill Keratin Daily Conditioner Deep Moisturizing Frizz Controlled Adds Shine Luster For Dry Frizzy Hair 280ml

This Kerafill Keratin Daily Conditioner is specially formulated to provide deep moisturization for dry and frizzy hair. Enriched with keratin, it helps to control frizz and adds shine and luster to your hair, leaving it looking healthy and smooth.

Key Features:
- Deeply moisturizes dry and frizzy hair
- Controls frizz for a sleek look
- Adds shine and luster to the hair
- Enriched with keratin for added strength and protection
For whom:
This conditioner is ideal for those with dry, frizzy, and damaged hair in need of hydration, frizz control, and shine enhancement.

Pros:
- Provides deep hydration for dry hair
- Controls frizz for a sleek look
- Adds shine and luster to the hair
- Enriched with keratin for added strength
Cons:
- May be too heavy for those with fine hair
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like deep moisturizing and frizz control that are popular in the Indian market.	Euromonitor
Brand Strength	20	10	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	AC Nielsen
Competition	10	6	Facing competition from both international and local brands offering similar benefits.	Business Standard
Use-case Advantage	5	5	Addresses common hair concerns in Indian climate like frizz and lack of shine.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium conditioner in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—