KERA FINE KERATIN CONDITIONER 1000ML PHOSPHATE FREE SOIDUM CHLORIDE FREE KERATIN SOY WHEAT PROFESSIONAL

KERA FINE KERATIN CONDITIONER 1000ML PHOSPHATE FREE SOIDUM CHLORIDE FREE KERATIN SOY WHEAT PROFESSIONAL

Kera Fine Keratin Conditioner is a high-quality hair care product designed to nourish and strengthen your hair. Formulated with keratin, soy, and wheat proteins, this conditioner helps to repair and protect your hair, leaving it soft, smooth, and lustrous. It is also phosphate-free and sodium chloride-free, making it safe for daily use.

Key Features:
- Contains keratin, soy, and wheat proteins for hair repair and protection - Phosphate-free and sodium chloride-free formula - Nourishes and strengthens hair - Leaves hair soft, smooth, and lustrous

For whom:
This conditioner is suitable for all hair types, especially those in need of repair and hydration. Whether you have dry, damaged, or color-treated hair, Kera Fine Keratin Conditioner can help improve the health and appearance of your hair.

Pros:
- Nourishes and strengthens hair - Repairs damage - Leaves hair soft and smooth

Cons:
- May be too heavy for fine or thin hair types - Some users may not like the scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin, soy, and wheat ingredients align with current consumer preferences for natural hair care.	Euromonitor
Brand Strength	20	10	Established brand with good reputation in professional hair care.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional keratin conditioners in the market.	IRI
Competition	10	6	Facing competition from other established professional hair care brands offering similar keratin conditioners.	Nielsen
Use-case Advantage	5	5	Large bottle size appeals to salons and professionals for frequent use.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive positioning in the Indian professional hair care segment.

Factor	Rating (out of 5)	Notes
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