KERA BOND Bond Repair Conditioner For Damaged Keratin Treated Colored Bleached Heat Styled Hair Sulphate Paraben Fragrance Free With Amino Acids Hyaluronic Acid Ceramides 50gm

KERA BOND Bond Repair Conditioner For Damaged Keratin Treated Colored Bleached Heat Styled Hair Sulphate Paraben Fragrance Free With Amino Acids Hyaluronic Acid Ceramides 50gm

This KERA BOND Bond Repair Conditioner is specially formulated for damaged hair that has been treated with keratin, colored, bleached, or heat styled. It is free from sulphates, parabens, and fragrance, making it suitable for those with sensitive scalp. With added amino acids, hyaluronic acid, and ceramides, this conditioner helps repair and strengthen hair from within.

Key features of this conditioner include its ability to repair and restore damaged hair, improve the overall health and strength of the hair, and provide long-lasting hydration. The amino acids help to rebuild the hair structure, while hyaluronic acid and ceramides help to retain moisture and improve hair elasticity.

This conditioner is ideal for anyone with damaged or chemically treated hair, including those with keratin treatments, colored hair, bleached hair, or heat styled hair. It is also suitable for those with a sensitive scalp, as it is free from harsh chemicals and fragrances.

Pros of this KERA BOND Bond Repair Conditioner include its ability to repair and strengthen damaged hair, improve hair texture and elasticity, and provide long-lasting hydration. It also helps to reduce frizz and improve manageability, making styling easier.

One potential con of this conditioner is its smaller size of 50gm, which may not be enough for those with very long or thick hair. Additionally, some may find the lack of fragrance to be a downside, especially if they prefer scented hair products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in amino acids, hyaluronic acid, and ceramides, meeting market trends for advanced hair repair	Vogue India, Elle India
Brand Strength	20	10	Established brand reputation in hair care segment	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium hair repair conditioners in India	Beauty Insider, Femina
Competition	10	6	Facing moderate competition from established and emerging brands offering similar specialized hair repair products	India Today, The Economic Times
Use-case Advantage	5	5	Tailored for damaged, keratin-treated, colored, bleached, and heat-styled hair, addressing common concerns in Indian consumers	Cosmopolitan India, Verve Magazine
Final Market Score	100	66/100 (3.30/5)	A promising premium hair repair conditioner with strong market fit and competitive positioning in India.

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