John Frieda Frizz Ease Daily Nourishment Leave in Conditioner 8 Ounce Pack of 2

John Frieda Frizz Ease Daily Nourishment Leave in Conditioner 8 Ounce Pack of 2

About Product: John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner is specially formulated to nourish and hydrate dry, frizzy hair. This lightweight conditioner helps to detangle hair, reduce frizz, and smooth the hair cuticle for a sleek and shiny finish.

Key Features: - Enriched with a blend of vitamins and silk protein - Helps to control frizz and flyaways - Hydrates and nourishes dry, damaged hair - Lightweight formula that won't weigh hair down - Can be used daily for maximum benefits

For whom: This leave-in conditioner is suitable for anyone with dry, frizzy hair looking to add moisture and shine to their locks. It is ideal for those who struggle with tangles, frizz, and overall lackluster hair.

Pros: - Hydrates and nourishes dry hair - Helps to control frizz and flyaways - Lightweight formula doesn't weigh hair down - Can be used daily without buildup - Leaves hair smooth, shiny, and manageable

Cons: - Some may find the scent too strong - Can be pricey compared to other leave-in conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Leave-in conditioner with daily nourishment suits Indian consumers' needs for convenience and hydration.	Nielsen
Brand Strength	20	18	John Frieda is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering good value for money in the Indian market.	Kantar
Competition	10	8	Facing competition from both local and international brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses frizz and nourishment needs, common concerns in Indian climate.	GfK
Final Market Score	100	76/100 (3.80/5)	John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner 8oz - Pack of 2 is well-positioned in the Indian conditioner market.

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