ItS A 10 Hair And Care 10 Leave In Conditioner Plus Keratin 120Ml

ItS A 10 Hair And Care 10 Leave In Conditioner Plus Keratin 120Ml

About Product: The It's A 10 Haircare Miracle Leave-In Conditioner Plus Keratin is a versatile product that helps to nourish, repair, and protect hair. Its unique formula contains keratin, a protein that helps to strengthen and smooth the hair cuticle, leaving it soft and manageable.

Key Features: - Contains keratin for added strength and protection - Helps to detangle and moisturize hair - Adds shine and reduces frizz - Can be used on all hair types

For whom: This leave-in conditioner is suitable for anyone looking to improve the health and appearance of their hair. Whether you have curly, straight, fine, or thick hair, this product can help to restore and rejuvenate your locks.

Pros: - Lightweight formula that doesn't weigh hair down - Provides heat protection for styling tools - Leaves hair feeling soft and smooth - Helps to improve manageability and reduce breakage

Cons: - Some users may find the scent too strong - Can be a bit pricey compared to other leave-in conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of keratin and conditioning properties highly sought after in Indian market.	Vogue India
Brand Strength	20	18	Strong brand reputation and recognition among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for premium haircare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium haircare products in India.	Beauty Bulletin
Competition	10	8	Facing moderate competition from established and emerging haircare brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common haircare concerns faced by Indian consumers like frizz and damage.	Elle India
Final Market Score	100	76/100 (3.80/5)	Highly competitive product with strong brand and feature fit in growing Indian haircare market.

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