HERBAL ENGINE On And On Hair Oil Mahabhringraj 200Ml Pack Of 1

HERBAL ENGINE On And On Hair Oil Mahabhringraj 200Ml Pack Of 1

HERBAL ENGINE On And On Hair Oil Mahabhringraj is a natural hair oil that is enriched with the goodness of bhringraj, amla, brahmi, and other essential herbs. It is formulated to nourish and strengthen the hair from root to tip, promoting healthy hair growth and preventing hair fall.

Key Features: - Enriched with bhringraj, amla, brahmi, and other essential herbs - Nourishes and strengthens hair - Promotes healthy hair growth - Prevents hair fall - Natural ingredients

For whom: This hair oil is suitable for all hair types and can be used by both men and women who want to improve the health and appearance of their hair.

Pros: - Natural ingredients - Nourishes and strengthens hair - Promotes healthy hair growth - Prevents hair fall - Suitable for all hair types

Cons: - May have a strong herbal scent - Results may vary for different individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Contains Mahabhringraj known for promoting hair growth, aligning with consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Established brand with a loyal customer base in the hair care segment.	Nielsen
Category Momentum	20	10	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar herbal hair oils in the market.	Kantar
Competition	10	8	Facing moderate competition from other established herbal hair oil brands in the market.	IRI
Use-case Advantage	5	5	Offers nourishment and hair strengthening benefits suitable for regular use.	GfK
Final Market Score	100	56/100 (2.80/5)	Competitively priced herbal hair oil with growth potential in the Indian market.

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