Hair Care with Almond Non Sticky Hair Oil 300 ml

Hair Care with Almond Non Sticky Hair Oil 300 ml

Brand X Almond Non Sticky Hair Oil is a nourishing hair care product designed to promote healthy and strong hair.

Key features of this hair oil include the use of natural almond oil, which is known for its moisturizing and protective properties.

This product is suitable for anyone looking to improve the condition of their hair, whether they have dry, damaged, or brittle hair.

Pros: The non-sticky formula makes it easy to apply and leaves hair feeling soft and manageable. The almond oil also helps to add shine and strength to the hair.

Cons: Some users may find the scent of almond oil to be overpowering, and those with nut allergies should be cautious when using this product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond oil known for nourishing hair, aligns with consumer preferences.	Euromonitor
Brand Strength	20	18	Brand X is a trusted name in the Indian hair care market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing strong competition from established and emerging hair oil brands.	Kantar
Use-case Advantage	5	5	Addresses the need for non-sticky hair oils for daily use.	GfK
Final Market Score	100	76/100 (3.80/5)	Brand X Almond Non Sticky Hair Oil 300ml positioned well in growing Indian hair care market.

Factor	Rating (out of 5)	Notes
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