Fixderma Fidelia Strengthening Conditioner with Shea Butter Wheat Protein for Frizzy Dry Hair Conditioner for Women Men Hair Conditioner 100gm Pack of 1

Fixderma Fidelia Strengthening Conditioner with Shea Butter Wheat Protein for Frizzy Dry Hair Conditioner for Women Men Hair Conditioner 100gm Pack of 1

Fixderma Fidelia Strengthening Conditioner is a nourishing hair product specially formulated for frizzy and dry hair. Enriched with Shea Butter and Wheat Protein, this conditioner helps to deeply moisturize and strengthen hair, leaving it smooth and manageable.

Key Features: - Contains Shea Butter and Wheat Protein for nourishment - Helps to strengthen and moisturize hair - Suitable for both men and women - Ideal for frizzy and dry hair

This conditioner is perfect for individuals with frizzy and dry hair who are looking for a product that can help improve the texture and manageability of their hair. It is suitable for both men and women and can be used on a daily basis for best results.

Pros: - Deeply moisturizes and nourishes hair - Strengthens and smoothens frizzy hair - Suitable for both men and women Cons: - May not be suitable for oily hair types

In conclusion, Fixderma Fidelia Strengthening Conditioner with Shea Butter and Wheat Protein is a great choice for individuals with frizzy and dry hair looking to improve the condition of their locks. With its nourishing ingredients and strengthening properties, this conditioner can help achieve smooth, manageable hair for both men and women.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Shea butter and wheat protein are popular ingredients for frizzy hair treatment in India.	Nielsen
Brand Strength	20	10	Fixderma is a recognized brand in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other established hair care brands in India.	IRI
Use-case Advantage	5	5	Addresses the specific needs of individuals with frizzy and dry hair.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium conditioner for frizzy hair in the growing Indian market.

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