Dove Nutritive Solutions Conditioner Daily Moisture For Dry Hair 12 Oz 1 Count

Dove Nutritive Solutions Conditioner Daily Moisture For Dry Hair 12 Oz 1 Count

Dove Nutritive Solutions Daily Moisture Conditioner is specially designed to provide deep hydration and nourishment for dry hair. With a blend of essential nutrients and moisturizing ingredients, this conditioner helps to restore and revitalize dry, damaged hair, leaving it soft, smooth, and manageable.
Key Features: - Formulated with Pro-Moisture Complex to help hydrate and nourish dry hair - Deeply moisturizes and conditions hair, leaving it soft and smooth - Helps to reduce frizz and improve manageability - Suitable for daily use
For whom: This conditioner is ideal for those with dry, damaged, or frizzy hair in need of extra moisture and hydration. It is suitable for all hair types and can be used on a daily basis to help improve the overall health and appearance of your hair.
Pros: - Deeply hydrates and nourishes dry hair - Helps to improve manageability and reduce frizz - Leaves hair soft, smooth, and healthy-looking - Suitable for daily use
Cons: - May be too heavy for those with fine or oily hair - Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses the specific needs of dry hair with daily moisture formula.	GfK
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Highly competitive market with many established and emerging brands.	Nielsen
Use-case Advantage	5	3	Provides effective daily moisture for dry hair, meeting a common need.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Nutritive Solutions Daily Moisture Conditioner is well-positioned in the Indian market for dry hair care.

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