Dove Intense Repair 1 min Conditioner with Bio Protein Care and Ceramide for damaged and frizzy hair for upto 72 hours of effortlessly detangled damage protected hair 75ml

Dove Intense Repair 1 min Conditioner with Bio Protein Care and Ceramide for damaged and frizzy hair for upto 72 hours of effortlessly detangled damage protected hair 75ml

Key Features: - Contains Bio Protein Care and Ceramides to repair and nourish damaged hair - Provides deep conditioning in just 1 minute - Helps to detangle hair and protect it from further damage - Leaves hair smooth, soft, and manageable - Suitable for damaged and frizzy hair

For whom: - People with damaged or frizzy hair looking for a quick and effective conditioning treatment - Those who want to repair and nourish their hair without spending too much time in the shower

Pros: - Quick and convenient to use - Provides long-lasting results - Repairs and strengthens damaged hair - Leaves hair feeling soft and manageable

Cons: - May not be suitable for all hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick repair and protection for damaged and frizzy hair, meeting consumer needs.	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	AC Nielsen
Competition	10	8	Facing competition from other established premium conditioner brands in India.	GfK
Use-case Advantage	5	5	Provides convenient and effective hair repair in just 1 minute, appealing to busy consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Intense Repair 1-Minute Conditioner is well-positioned in the Indian market with strong brand trust and effective repair features.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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Performance in Climate	0.0	—