Dove Hair Therapy Breakage Repair Conditioner No Parabens Dyes With Nutri Lock Serum for Thicker Looking Hair 380 ml

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Dove Hair Therapy Breakage Repair Conditioner is well-positioned in the Indian market with its natural ingredients and competitive pricing.

Rs.689.00 Rs.699.00

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Details

Dove Hair Therapy Breakage Repair Conditioner No Parabens Dyes With Nutri Lock Serum for Thicker Looking Hair 380 ml

Key Features: - Contains Nutri Lock Serum to help prevent breakage and split ends - Leaves hair looking thicker and healthier - Nourishing formula helps to moisturize and add shine to hair - Suitable for daily use

For whom: This conditioner is ideal for those with damaged or weak hair that is prone to breakage. It is suitable for all hair types and can be used daily for best results.

Pros: - Helps to repair and strengthen damaged hair - Leaves hair looking thicker and healthier - Nourishing formula without parabens and dyes - Can be used daily

Cons: - May not be suitable for those with very oily hair - Some users may find the scent too strong at first

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben and dye-free formula with Nutri Lock Serum aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Dove is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	AC Nielsen
Competition	10	8	Facing competition from other established brands offering similar hair repair solutions.	IRI
Use-case Advantage	5	5	Addresses the specific need for breakage repair and thicker hair, a common concern among Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Hair Therapy Breakage Repair Conditioner is well-positioned in the Indian market with its natural ingredients and competitive pricing.

India Trend Score

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Dove Hair Therapy Breakage Repair Conditioner No Parabens Dyes With Nutri Lock Serum for Thicker Looking Hair 380 ml In Stock	Rs.689.00 Rs.699.00 COD	GO TO STORE GO TO STORE
Dove Hair Therapy Breakage Repair Conditioner No Parabens Dyes With Nutri Lock Serum for Thicker Looking Hair 380 ml In Stock COD