DIONE UK Keratin Enrichment Conditioner 500 ML

DIONE UK Keratin Enrichment Conditioner 500 ML

About Product: DIONE UK Keratin Enrichment Conditioner is specially formulated to nourish and strengthen hair, leaving it smooth, shiny, and manageable. It contains keratin protein which helps to repair and protect damaged hair, while also adding moisture and shine.

Key Features: - Enriched with keratin protein - Repairs and strengthens hair - Adds moisture and shine - Helps to protect against damage - Leaves hair smooth and manageable

For Whom: This conditioner is ideal for those with dry, damaged, or chemically treated hair. It is suitable for all hair types and can be used daily for best results.

Pros: - Nourishes and strengthens hair - Adds moisture and shine - Protects against damage - Leaves hair smooth and manageable - Suitable for all hair types

Cons: - May be too heavy for those with fine hair - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin enriched formula aligns with current consumer preference for hair strengthening products.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin conditioners in the market.	Retail360
Competition	10	8	Facing moderate competition from other established keratin conditioner brands in India.	BeautyInsider
Use-case Advantage	5	5	Provides deep conditioning for damaged hair, meeting a common need in the market.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend features, poised for success in the Indian conditioner market.

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